Agentic analytics · for category managers

Walk into the review ready. Why margin moved, and the fix.

When category margin moves, Bicycle ranks the cause, promo depth or mix shift, and recommends the fix to merch planning before the review.

A dashboard shows margin dropped. A chatbot answers what you type. Bicycle has the cause and the fix before the review starts.

No credit card required

app.bicycle.ai margin · morning briefYour KPIs
Morning brief · what changed
Category margin · Home & Kitchen · Tier-2 promo-3.4pp

Ranked #1 by impact. Est. exposure $42k. It found you, before you opened a dashboard.

Rank#1 · by revenue exposure
Also movingSell-through · seasonal -2.1%
Surfaced8:02am · ranked for you
Know Understand Act
You own the margin, not the answer

You own category margin, yet the "why did it move?" answer waits in someone else's queue.

Same number, two operating models. One sends you to a ticket and a dashboard. The other brings the answer, the why, and the next step to you.

Without Bicycle With Bicycle
too late
You find category margin moved late, on a dashboard
By the time the margin drop stands out in a review, the promo week is half over.
real time
Margin moves reach you ranked by margin impact
You see the category that moved the moment it moves, not when you open the dashboard.
ticket
"Why did margin move?" means filing a ticket and waiting
Three days later you get a chart back, not a decision the review can use.
with the alert
The ranked cause, promo depth or mix shift, arrives with the alert
Cause, evidence, and ruled-out drivers on a governed margin definition. No ticket, no waiting.
still slow
Knowing isn't fixing, and the margin keeps leaking
Even with the answer, lining up the merch-planning fix is a separate scramble.
act fast
The fix routed to merch planning comes with it, so you act before the review
A scoped recommendation to rebalance the promo, not just a chart to interpret.
The capabilities

One governed system, six capabilities behind every answer.

Six capabilities, set up once and run continuously. Business teams move faster, the data team keeps governance, everyone trusts the number. Pick one to go deeper.

Rapid activation on your stack

You wait for the analytics project to finish. You want a working operating view tied to the KPIs you own, not a blank dashboard canvas.

What Bicycle does

1

Skip the blank canvas. Relevant KPIs, starter alerts, and prompts are populated for your role.

2

Speak your language. The system arrives configured for your business, not the database schema.

3

Use it from day one. The starter agent is reviewable and live in days, not a six-month rollout.

In practice

Open your category home on day one. Category margin, sell-through, markdown rate, and stockouts are already monitored, ranked by impact.

Capabilities work together in one continuous loop. Detect → Explain → Act → Learn.

The playbookKnow · Understand · Act

Your part of the loop is three moves: know what changed, understand why, act on it.

Knowwhat changed
Understandwhy it moved
Acton it, inside guardrails
Pillar 01Know

Know what changed before the review, down to where it moved.

Bicycle watches the KPIs you own, category margin, sell-through, markdown rate, across category, region, and promo, and flags the move first, exactly where it happens, before the review.
How Bicycle watches Every KPI you own, watched across segments; the move that matters surfaces ranked by impact.01 / 03
WATCHING EVERY KPI × SEGMENT · CAUGHT AT THE SEGMENT BEFORE THE AVERAGE MOVESBlended average −0.3% · within range · hides the segmentAndroidWebIn-storeEUAPACPromoCategory marginSell-throughMarkdown rateAOV−3.4ppsurfacedranked by impact#1Category margin · Home & Kitchen−3.4pp$42k at riskranked first#2Refunds · apparel+1.8% · watching$12k#3AOV · west region−0.9% · in range$6kYou see the move ranked by impact, on your segments, before the average reflects it.
The alert inbox, ranked by impact
Dashboards on every KPI you own
Pillar 02Understand

Understand why margin moved before you ask.

The first-pass cause arrives ranked, with the evidence behind it: promo depth, a mix shift, a markdown rule, so you see why margin moved without filing a ticket and waiting.
How Bicycle finds the cause It narrows to the affected segment, tests the drivers, and ranks the cause with the evidence behind it.01 / 03
ONE MOVE → MANY DRIVERS TESTED → ONE RANKED CAUSECategory margin−3.4ppHome & Kitchendetected 09:58 · 24h windowPromo depth · Tier-288%Mix shift · low-margin SKUs31%Price list changeruled outStockoutsruled outReturns spikeruled outChannel mixruled outPRIMARY CAUSE · 88% CONFIDENCEPromo depth over-discountTier-2 promo · Home & KitchenPromo calMargin logSKU mix4 drivers ruled outRecommended next step: rebalance Tier-2 promoThe first-pass cause arrives ranked, with the evidence behind it and the wrong drivers ruled out.
The ranked cause with evidence
One shared data story for the review
Pillar 03Act

Act on it, scoped and routed to the team that owns the fix.

Take the scoped next step, rebalance the promo or recommend the fix to merch planning, previewed and approved. Everyone can ask; the data team controls what gets trusted, and every action stays bounded, reversible, and logged.
How Bicycle acts on it It recommends the next step scoped to the cause, previews it, and runs it inside your guardrails.01 / 03
FROM CAUSE TO THE NEXT STEP · THROUGH THE GUARDRAIL · LOGGEDCause: promo depth over-discountRECOMMENDED ACTIONRebalance Tier-2 promoscoped to Home & KitchenTHE GUARDRAILPreview what it will doScope: Home & KitchenOwner: Merch planningRollback readyevery attempt loggedSlack alertAUTOJira ticketAUTOPause Tier-2 promoAPPROVALAdjust price listAPPROVALRun what you are cleared to; the rest carries approval, rollback, and a full audit trail · previewed · bounded · reversible · logged.
The recommended next step, scoped
Preview the action before it runs
A day in the lifeFirst pass by Bicycle · the call is yours
Your morning brief

Your morning brief starts with the first pass done.

Category margin dropped on Home & Kitchen during a Tier-2 promo week. Bicycle has already checked where it moved, ranked the likely causes, attached the evidence, and kept the definition governed. You review the move, check the evidence, recommend the fix to merch planning, and reuse it on the next promo.

Category margin · Home & Kitchen · Tier-2 promoMargin below baseline on Home & Kitchen, with the evidence already assembled for your review.
8:02 AM-4.2%morning brief
Your morning brief8:02 AM↓ -4.2%brief ready
Today · what moved on your KPIs
HighCategory margin droppedHome & Kitchen · Tier-2 promo-3.4ppvs baselineTop segmentHome & Kitchen · Tier-2 promo$58Kat riskYour KPIcategory margin8:02 AM
MedRefund rate upApparel · returns+1.8ppvs baselineTop segmentApparel · US$24Kat riskOpsowning team7:40 AM
MedAverage order value downWest region-0.9%vs baselineTop segmentWest · all devices$17Kat riskMerchandisingowning team7:12 AM
LowAdd to cart rate downPaid traffic-0.6ppvs baselineTop segmentPaid · US$9Kat riskGrowthowning team6:58 AM
+ 4 KPIs · 1 high · sorted by revenue at risk
SnoozeOpen the move
Category margin · ranked causefirst pass by Bicycle↓ -4.2%
Triaged to one segment · Home & Kitchen · Tier-2 promo
-3.4pp margin
baseline 31.2% · promo week · high volume
1 of 6 segments affected · 5 within expected range
Likely driversranked · confidence
Promo depth → Tier-2 over-discountprimary88%
Mix shift to low-margin SKUssecondary22%
Pricing & discount changesruled out
Recommended actionsscoped
Recommend fix to merch planningscoped
Alert #merch-margin on Slackscoped
Rebalance the Tier-2 promo depthpreview
scoped · previewed · reversible · logged
+ Detected 8:02 · first pass 8:03 · top segment Home & Kitchen · Tier-2 promo
Adjust modelSee the evidence
Check the evidence · Home & Kitchen · Tier-2 promo8:02 AM↓ -4.2%review
Impact overview
-3.4pp
category margin · vs baseline 31.2%
$1.8Mcategory revenue
2,140SKUs in promo
Top affected segments
1
Home & Kitchen · Tier-2 promo
-3.4pp
2
Home & Kitchen · clearance
-2.1pp
3
Home & Kitchen · bundles
-1.4pp
Evidence attached
Margin trendgross to net
Promo depthdiscount %
Category mixSKU margins
Promo activityTier-2 calendar
Ruled out · not drivers
Price list changeno overlap with window
Stockoutsin stock
Returns spikewithin range
New vs returningboth affected
Definition governed · Source read-only · sources fresh
+ Reviewed by you · 8:11 AM
Send backTake the action
Act on it · category margin8:02 AM↓ -4.2%act
Recommended actionscoped
Rebalance the Tier-2 promo depth on Home & Kitchen, the over-discount that compressed margin.
Home & Kitchen · Tier-2 promo
The guardrailbefore anything runs
Preview the change firstrequired
Scope to the affected segmentHome & Kitchen
Owner approves the changeMerch planning
Rollback stays one click awayreversible
Where it goesrecommended
Alert #merch-marginauto
Recommend to merch planningapproval
Pause the Tier-2 promoapproval
scoped · previewed · reversible · logged
+ Scoped to Home & Kitchen · reversible · logged
Adjust scopeRecommend & assign
Reused next drop · operating memoryToday 6:54 AM↓ -2.7ppauto-applied
Similar situation detected: Category margin dropped · Home & Kitchen · Tier-2 promo
Bicycle applied your accepted cause path.
Detected pattern
Promo over-discount
Applied path
Home & Kitchen
Likely driver
Tier-2 promo depth
Recommended action
Rebalance promo depth
Caught 68 min earlier · 6:54 AM vs 8:02 AM on the first run
No re-investigation · path auto-applied, your review optional
+ Memory: category-margin drop · run 2
ReviewView saved path
More roles on Bicycle · same loopYour team's KPI · your screens

Different teams own different metrics. Bicycle keeps the investigation governed.

You own category margin. Move to the retail teams around the recurring investigation, pipeline trust, app funnels, and revenue performance, all on the same loop.

Vibe Analytics

See it on your numbers.

Start with one recurring metric you own: why category margin or sell-through moved. Bicycle watches the governed KPI, ranks likely causes across promo depth, mix shift, pricing, and catalog, and hands you a reviewable first pass, before the review.

What to bring
A recurring metric you own: category margin, sell-through, or markdown rate.
An approved read-only path to the relevant sources: the warehouse, event streams, app & web, payments, or ad networks.
The metric definition, default dimensions, and the owner who approves the next step.
What we do
Configure the investigation path around your KPI, dimensions, and evidence rules.
Monitor device, OS, channel, region, and segment movement.
Prepare a first-pass cause analysis with evidence, ruled-out paths, and governed definitions.

No credit card required · analyst-reviewed · governed from day one